Top Marketing Professionals Share New Years Resolutions for Business

Welcome to 2016! The benefits of the new year always bring excitement to new strategies. Now you have a full year of data to analyze to ensure small business social media marketing a better and brighter new year for your company. My team and I have spent the last few weeks deciding what would be our main focus in 2016. We decided on two main goals: Over the past year our company has more than doubled in size leaving us a few obstacles to face in 2016. Fortunately, we’ve built a team that loves a good challenge. In the coming year, our team plans to place more effort on internal collaborations in order to better streamline projects and build stronger campaigns. A growing business is a great problem to have but it has left us with very little time to spare. By building a stronger foundation within the team, we will save time while producing consistent work. We also want to do more. We want to be more involved in our community, attend more events and make more connections. In 2016, we plan to launch a number of new programs and initiatives to help us do this. Being involved with our community is a passion shared throughout all of our team members so we’re excited to get started. We know we’re looking forward to the new year and we wanted to hear from other businesses. With digital marketing always growing and changing, we know there are many new and exciting things in store for 2016. We received 16 well-thought out business marketing new year’s resolutions from top talent across the nation. I resolve to think even more profoundly about issues so that I can articulate my concerns and insights as I continue to position myself stronger as a thought leader in my industry working with clients I truly believe in. I enjoy working collaboratively so I need to immerse myself in teams I enjoy. I will push myself to participate in more webinars and seminars so I can continue my professional development since content marketing, digital marketing and social media marketing plan sample change and evolve so rapidly.

I will draft a social media crisis management plan which I will be thankful for later

For today’s PR teams, social media is the enemy, the arch-nemesis. It is literally a public marketing on social media space for angry customers to vent their frustrations and air a corporation’s dirty laundry. If you’re managing social media for a brand, you’d better be prepared. From pre-written statements, to a crisis management protocol and moderation after hours, you should have a plan for absolutely everything. That way, when disaster strikes and your head isn’t in the right place, you can trust that the plans you drafted while level-headed are going to do the trick.Seeing a few likes and comments under your posts is fine, but what do they mean? What is the average age of your fans? Where are they from? When are they online? Do they prefer photos or videos? If you want to really maximize engagement with your fans, you need to start paying close attention to analytics. They will tell you everything from what time of day your fans are online, to what they are sharing and liking. This should play a key role in your social content strategy and allow you to truly know your audience. If you can’t understand the insights, it’s well worth your while to hire someone to do the number crunching for you. Got a new year’s resolution you want to share with us? Feel free to leave a comment. If you’re looking for the right partner to make your marketing resolution come true, give us a call for a quick chat, we’d love to hear from you! Finally, as our new year gift to you, download our free 2016 social media marketing campaignCalendar. It has all the events and important dates you’ll need to know for 2016 – and it’s pretty cool looking too! Happy New Year!

Designate an electronics-free zone.

Arianna Huffington once gave this advice to attendees of HubSpot's INBOUND13 conference, which I'll never forget: Ban electronics from your bedroom -- for the sake of your social media marketing degree health.Want to become a better writer? Then you need to write. A lot. The only way to improve is to get in the habit of writing on a daily basis. Neil Patel suggests writing for at least 30 minutes every workday, skipping the weekends.Daily Page emails you a writing prompt every morning, and you have the rest of the day to write your response. Once you've written your response to the prompt, you can either share it or keep it private.Twords calls itself "the app that nudges you to write." It notifies you when you haven't written in a while so you can keep yourself accountable -- and even gives you the option to connect with others who will help keep you accountable.By developing and sharing performance dashboards throughout the organization, the team will have visibility into the strengths, weaknesses and results of our efforts over time. This will allow us to understand the company goals, and how our efforts directly contribute."I never take devices to bed," she said. "iPads, iPhones, Blackberries -- I don't charge them near by bed because I feel it's imperative to be able to have uninterrupted renewal time." What a great idea. After all, researchers have found that artificial light from electronic devices can mess with the brain chemicals that promote sleep. And even if you do get just as much sleep as someone who didn't look at their electronics before bed, studies have shown people who stare at a backlit screen right before bed report lower-quality sleep. Whether it's your bedroom or somewhere else, choose an electronics-free zone this year to help you clear your mind and focus social media marketing los angeles on the people and things happening in meatspace.