Resolve to Re-Evaluate Your Mission Statement and Overall Goals

If you’ve been in business for a few years, chances are things have changed pretty dramatically from when you began. Due to the economy, competition or even just your own interests, it’s possible that what you set out to do isn’t quite what you ended up with, and that’s okay. Take a moment to review your mission social media marketing resume statement and overall goals. Pull out that business plan you first put together when you were looking for financing, and see how your long-term goals stack up against your real-world experience. Resolve to Ask for—and Listen to—Feedback. This is a tough one since soliciting feedback can open us up to criticism we may not be prepared for. Even so, your employees, board members and advisors will appreciate that you have asked for their feedback on your business and what improvements or changes you might make to be more successful. Consider tailoring your questions for each audience. Your employees are uniquely qualified to help you forecast client growth, as well as troubleshoot problem areas such as increased competition or stagnant product offerings. Your board members and advisors, if you have them, bring an outside perspective that can be invaluable. This bird's-eye view of your business can help you see past the day-to-day struggles and challenges and help you to envision long-term achievements. Resolve to Refresh Your Social Media and Marketing Strategies. social media marketing campaigns changes at a rapid pace, so there’s a very good chance you may have missed out on at least three new platforms you could be using to promote your business. Take a survey of the social media landscape and determine what is still working for you, what isn’t and what might.You’ll also want to re-evaluate your advertising and marketing strategy. Now is the time to review your campaign results from the past year, and take a hard look at what worked and what didn’t. If money isn’t a concern, it might be beneficial to keep your strategy the same. But if you’re looking to cut expenses, tightening up your marketing strategy is a good place to start.

Encourage User Generated Content

Tapping into your customers for user generated content (UGC) will not only get people social media marketing service engaging with you, it can also increase your brand’s reach. This additional insight into your customers can also useful in tweaking your long term marketing strategy.Try A New Social Media Tool. There are a wide variety of tools out there that can save you time on social media, get to know your audience better, and gain a deeper understanding on how your social campaigns are performing, executing your campaigns. Has someone in the team recommended a new tool? Most social media tools have trial options, to get you started we have a list of some free Twitter related tools that we’ve come across. If you’ve not tested it already, make 2015 the year you test out social advertising. If you have a great campaign coming up or simply want to expand your brand awareness, it’s very easy to test social advertising with a small budget. Keep in mind that ad performance will improve dramatically when your campaigns are targeted and focused on delivering the results you need. For highly performing Twitter ads read The Ultimate Handbook To Twitter Advertising.That last promoted Tweet, did you word it the way you did because you liked it or because you thought your audience would? How did you know your audience would definitely prefer it over something else you were thinking of? Same with the timing of your posts, or the title of your latest email. All of these things can be tested and monitored in some way. Whether its by using Bitly, SocialBro, Hubspot, Google Analytics, Mailchimp or KISSMetrics, make a resolution in 2015 to establish a testing culture.Depending on the size of your company and audience, responding to allsocial media marketing conference comments may perhaps not be possible, but it always worth trying. Even it’s something as simple as thanking people for reading a piece and commenting. What’s the benefit? Letting your community know that you care about them and you’re listening. If you care, they will care. Simple as that.While you need to be investing the majority of your budget in tried-and-tested areas, it doesn’t hurt to hold a little back for experimentation. Who knows what successes you may unearth? If it doesn’t work, assess why not and use it as an opportunity to learn.

PR & Social Media New Year’s Resolutions

Traditional resolutions are so 2013. Eat healthier, exercise more, save money, read stuff, call your mom more often, blah, blah, blah… So we came up with PR and social media New Year’s resolutions that our team plans to practice effective social media marketing in 2016 and beyond to increase results and generally make everyone even happier. Yes, you want people to view your post. That’s the whole reason for posting it – so people will see it, comment and hopefully, share. However, tagging people without their permission, including people who aren’t even in the picture, is bad form. Social media decorum would ask that you text or email the people in the picture – or ask them when the photo is being taken – “Hey, do you mind if I tag you in this photo?” Some people don’t want to be found online for reasons that might not occur to you, and others may simply find it annoying. But the people who aren’t even in the picture will be the most confused and bewildered. “I wasn’t even there!” (Hint: If you’re the recipient of seemingly random or unwanted tags, you can easily change your privacy settings, so you can view tags first before they are posted to your timeline.)When we can slow down and really talk through creative ideas for our clients, trends in our industry and just really cool stuff we’ve seen that might help us, or our clients. Making time on everyone’s schedule to have a meaningful conversation can be as hard as giving up truffle fries or training for a marathon. But we think it’s just as gratifying when we’re finished. Plus it’s a great excuse to eat donuts. When a business contact or associate social media as a marketing tool wants to “friend” you on Facebook or follow you on Instagram, it may be a bit too personal for your taste. We get it. Facebook is where you share pics of your family, BFFs, pets, vacation photos and, if you’re brave, embarrassing throwback photos from your awkward teen years.