New Year’s Resolutions for PR Professionals in 2016

Whether you’re a fan or not, New Year’s resolutions are a trending social media marketing course topic right now, to say the least. Everywhere you click, you’ll likely come across some variation of a list of suggestions for improving your life, health, or business in the coming year. However, setting goals at the start of January can be helpful – and not just because “everyone’s doing it.” New Year’s resolutions may have a notoriously high failure rate, but here’s a motivating concept: One report showed that the success rate of those who make resolutions is 10 times higher than the success rate of adults desiring to change behavior but not making a resolution to do it. So, why not take the plunge? Focus your content-sharing and creation efforts According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. If you happen to be in the same camp, make sure your increase time, resources and efforts spent on content sharing and creation aren’t wasted. One key question to ask yourself moving forward: Am I taking the PESO model to task to leverage my content? Your paid, earned, shared, and owned media mix is your content-driven ecosystem that will help you ensure your brand message effectively reaches and engages with customers. Gini Dietrich of Spin Sucks says, “You have the (owned) content and you’ll use shared media to distribute it, paid media to amplify it, and earned b2b social media marketing to rubber-stamp it.” If you’re not taking it to task in your content marketing, you’re content won’t perform near as effectively as it could. A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online. (Think: the “I-want-to-do,” “I-want-to-go,” and “I-want-to-buy” impulses). For e-commerce companies for example, a micro moment might be getting people to “like” a Facebook page. A micro-moment isn’t a sale, but it’s an action that gets people at least following your brand and it may turn into a sale in the future.

The Top New Year’s Resolutions For 2016 According To Twitter

Each year, many feel the need to declare a resolution for the year to come. These New Year’s resolutions social media marketing plans are a way to set goals for becoming a better person and living a better life in the new year. For many, these resolutions are something they keep to themselves or share with a couple special folks, like their partner or close friends. With the invention of social media, people now have an outlet to share those goals with a wider audience and even have that audience hold them accountable for their resolutions. Here’s a look at the top New Year’s resolutions of Twitter users for 2016. op New Year’s Resolutions, According To Tweets.Twitter gives millions of users a place to share anything they like. When it comes time for the new year, many chose to share what they’re striving for in 2016. Here are the top New Year’s resolutions for 2016 based on tweets mentioning “New Year’s resolution” and/or the hashtag #NewYearsResolution . As you can see, they’re pretty much what you expect when it comes to goals most set in life. Not overly specific but still changes that would help people to either feel better about themselves or which they believe will make them feel more fulfilled in life. We do see that other than “Be nicer”, the New Year’s resolutions all focus on items that are for the benefit of one’s self, rather than the benefit of others. While resolutions typically focus on the changes we can make for ourselves, it’s interesting to see how we choose to act in self interest, rather than for the greater good.Gathering the top New Year’s resolutions is just another example of the great wealth of data that can be collected from millions of Twitter users. These resolutions may inspire you to declare one of your own, but social media marketing podcast the polling of response on social may also inspire you to think of ways to harness the vast quantities of feedback available to gain further insight too.It’s a new year and a time to continue the greatness you created in 2015 and create even more great things in the coming months. Find inspiration in the insights social media can offer and think about the ways you can use them to better inform your marketing programs. There’s a great year ahead of you.

Narrative’s top five marketing New Year resolutions that you should aim to keep

From sticking to that healthy eating plan to reading more books or cutting back on the booze real estate social media marketing post-Christmas, New Year’s resolutions span the length and breadth of the quest for personal improvement. And, if you’re a business owner or professional marketer, now is the time to make some New Year marketing resolutions too. After all, as each year rolls around, we’re given the chance to supercharge our approach to marketing with the aim of making the coming year our most successful yet. So, take the bull by the horns and get prepping your marketing activity for the year to come. If you’re still feeling a bit bleary eyed after the festive blow out and you’re in need of some inspiration, look no further! Here are Narrative’s top five marketing resolutions: Stick to them and you will be delighted with the results! Use social media like you mean it Come on guys! No more half-baked social media activity! Stop the binge and abstain cycle of posting NOW! If 2015 taught us anything, it’s that social media has the power to convert or alienate potential customers. So, in 2016, do social media like you mean in it by making a plan to actually engage with the customers who like and follow you. Demand for personalisation is at an all-time high, so it’s time to really connect with the people who can make or break your businesses’ year. In addition to using the channels you know and love more effectively, another resolution for 2016 should be to keep abreast of how social channels are evolving. These changes can mean exciting things for your business. For example, Facebook recently introduced slideshow ads which help marketers deliver unique, visual experiences about their brands and products.Experts estimate that more than 92% of social media marketing blogs use Facebook for advertising; here at Narrative we can certainly attest to this fact, with an increasing number of clients using Facebook ads as part of their wider activity. If you don’t want to miss out or get left behind, you need to get on the social media train today.