It’s the start of a new year, and what better way to start
social media marketing the new year off right than with a few resolutions. Even if your nonprofit as a whole did well this past year, there is always room to grow and improve. Give your nonprofit a fresh start in 2016 with these five resolutions! - ADD YOUR NONPROFIT TO A SOCIAL MEDIA PLATFORM .If you haven’t already introduced your nonprofit organization to a social media platform, go ahead and do so! If you have had it in mind but just haven’t had the time to move forward, go through with it. Having your nonprofit on a social media platform can increase your audience and allow you to be more involved with your donors, supporters, and volunteers. But make sure that you stick to the social media platforms that work. REDO THANK YOU’S TO YOUR VOLUNTEERS, DONORS, AND SUPPORTERS. Go over your old thank you’s to your nonprofit’s audience and see if they need a revamp. Make sure they are personalized for each individual audience. Make sure the thank you is warm and genuine. Try to even send out handwritten thank you’s, if it’s possible! A good thank you goes quite a long way. You want to keep everyone engaged and you want to make sure that they keep coming back. INTRODUCE NEW WAYS OF CONTENT STRATEGY. These days in the nonprofit world, content strategy is a must. It’s necessary to have a successful online presence. Blogs are more common now on nonprofit websites, so this year try something different with your blog in terms of content strategy. Your nonprofit’s audience is always interested in what you are doing, so you should use your blog as an outlet. Share compelling and meaningful stories about your nonprofit to keep your current audience captivated and to also increase your audience with
social media marketing strategy those interested in your cause. The stories can be about the results that have happened thanks to your donors, volunteers and supporters and they can also be about other problems that you want to solve this coming year. Share your stories through your social media platform as well to boost your audience even more.
Declutter / Clean your Desk (or Workspace area) Every Month
All those piles of papers and folders aren’t going to disappear and get
social media marketing plan smaller by themselves. Although to some extent ‘I find order in my own mess’ is true, so much noise around your workspace creates distraction and might lead to you wanting to leave your space more often than not. So, every two weeks or at least once a month, sit down and commit to cleaning your desk…throw out all papers and contracts that are no longer needed, make sure you don’t have food open lying around, organize your office supplies and cables. Your future self will thank you for it. Delegate Tasks. With every leadership position comes the responsibility of delegating. We need to acknowledge that we aren’t capable of doing everything by ourselves, and that if we want to be efficient and the best, we need to collaborate and delegate tasks to everyone in the team. Granted, sometimes it works best if you take full charge of things, but sometimes it’s about a team effort, of realizing who is the best at doing what and constantly helping each other thrive and succeed. Give Feedback (or Ask for It). A few months ago, we shared an article that talked about the employee review process and why some believe that it’s time to make
social media marketing companies adjustments to it. Whether or not the time has come to make adjustments to it, keep in mind that feedback is necessary in order to keep improving and reaching the goals we’ve set out to accomplish.Ask clients for feedback, ask supervisors and coworkers, but ask–and if you’re in a position in which you’re the one responsible to give feedback, make sure that you do.
New Years Resolutions for Small Business
The start of a new year can be a perfect time to reflect back
social media marketing services on what’s worked for your business, and what can still be improved upon.See the Top 6 New Years Resolutions that a small business can make for more success in 2016.1. Tackle SEO: You have a website. Your website is full of written content. You have no idea if that written content is search engine optimized. Do a quick Google search of your industry, and if your business doesn’t show up on the first page it’s time for you to get help with your SEO. Don’t scare off potential customers with an unprofessional, outdated website. See all the improvements that are possible for your website. 3. Expand your horizons: Ever thought about getting a custom app for your business? An app can boost business through its ability to easily distribute exclusive deals, loyalty rewards, e-catalogues, and more to your customers. Get more followers: The purpose of your business being on social media is to connect with your target market; you should be reaching as many people as possible! Don’t adopt the mindset that it’s ‘good enough’ to simply have a Facebook or Twitter account – if you only have a small number of followers there’s unlikely going to be any return for your efforts. If you’ve had trouble growing your online following organically, consider hiring a pro to optimize your accounts and create fantastic content that will draw in an audience. Take it to a whole new level: Social media doesn’t provide much space for you to share your thoughts, which is why it’s important to have a blog if you want to position
social media marketing university yourself as an industry expert. Give yourself enough room to expand on the issues that your customers care about, offer them advice, and share your valuable insight. If you don’t have time to write a blog, you can hire a professional writer to create content based on your ideas. Bonus: a blog can help boost your website’s SEO.
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