Cough, cough Kenneth Cole. We get it. Sometimes, we are really tempted to use that trending hashtag that seems to fit perfectly with
marketing through social media our latest tweet, but more often than not, it’s usually best to just pass. A perfect example is Kenneth Cole’s infamous #bootsontheground fiasco, or worse, Entenmann’s #notguilty disaster. It may be a good tweet – but trust us, the social media backlash isn’t worth it. At the end of the day, it’s about using your common sense. A hashtag that references violent uprisings or murder is probably just not the best idea.This ties in with #1 but in this instance, we are talking about using any and all trending hashtags in an attempt to maximize your reach. Sometimes #belieber just doesn’t belong in your tweet. Instead, opt for quality over quantity, you’ll be better served that way and chances are you’ll get better engagement. No one wants an entire following of beliebers and directioners. Seriously.Honestly, hashtags are supposed to be one word in length. Yes, sometimes they are “catchier” when you put a sentence in there, but try to limit the number of words, some of these hashtags are just getting totally out of hand. Not to mention the fact that they are hard to read and let’s be frank, no one is going to search that anyway.Rule number one for all Community Managers. Some people simply take pleasure in trying to get you to go all Hulk on their butts and have a level 5 freak out. Don’t give them the pleasure of letting them know they are getting under your skin. Always remember that people don’t actually hate YOU, they hate your brand or who you represent. Therefore, close your eyes and take a breather if you must, go to your happy place for a few minutes and respond in a cool, calm and collected manner.If you want to watch an issue turn into a full blown social media crisis, ignore this resolution. There is nothing worse for a client than feeling as though their questions or concerns are being ignored. On the other hand, there is nothing worse for a brand than ignoring its fans. Always make sure you answer
social media marketing certification questions as quickly as possible, especially complaints. If you don’t want to hash it out publicly online, kindly invite them to DM or e-mail you, where you can further address their issue. This will save you a lot of time and energy, trust us.
Relying on Automation and Strategy
Automation is a real hot button right now. Pamela Starr, a regional development director at Constant Contact, is developing systems to group and automate routine
social media marketing consultant activities, from scheduling her social media posts in advance, to maximizing the marketing automation tools in her Constant Contact account, to automating deadlines for her team.Ken Countess of The Countess Group is resolving to regularly review analytics and, most importantly, act on the data. “Analytics often reveal opportunities and missteps and help guide on ‘do more of this and less of that,” says Ken.Joanne Randall of Sprout for Business is also looking to automate elements of her business: “We have decided and committed to following our own content marketing calendar. All emails, social media, press releases, blogs, and AdWords are on a shared calendar with the staff with specific instructions. These will be delegated through our regular workflow platform for assignment and follow-up. We’re treating our own company’s marketing with the same respect we treat our clients with. Crazy, right?” Email list segmentation is an incredibly effective tool for designing email campaigns that hit the mark. As Constant Contact CEO Gail Goodman notes, “The start of the New Year is the perfect time to tackle tasks we sometimes put off, like segmenting email lists. Sure it takes a little time, but we know
social media marketing ideas that more targeted emails perform best. Survey your subscribers to understand their interests or look at your email reports to see what they’re opening and clicking on. Doing this will pay dividends for your business in 2016.”
I’ll Try to Make New Friends
This might seem like a personal New Year’s resolution, but the truth is that making new online friends
social media marketing packages can help you improve your brand’s content marketing strategy. Contrary to what some people seem to believe, guest blogging is not dead, even after Google’s most recent algorithm changes. Posting guest blogs haphazardly on any website isn’t a good strategy for your search engine optimization, but posting guest blogs on industry websites and relevant blogs can be a good thing. Along with helping with search engine optimization, it can also help with establishing a good name and bringing in natural traffic from a well-targeted audience. Plus, if you return the favor and let other people post guest blogs on your blog, you can take some time off from posting every now and then and can bring some refreshing content onto your site, which is always a good thing. This is also a great incentive for some of your partners or companies you’d like to be associated with. Try reaching out to them and offering them the chance to have their content published on your blog.As I just mentioned, coming up with fresh content can be a chore. That’s why I am a huge proponent of recycling your content into different formats. Instead of writing a bunch of unrelated blogs, focus on putting together a blog series that follows a common thread. Then, once they’ve all been published, gather those blogs together and combine them into a
social media marketing proposal handbook or guide. You can then use that guide to gather emails and contact information in exchange for the ability to download it from your website.
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