Social Media New Year’s Resolutions Part I

So, it is the time of year when we have to take a hard look at ourselves and decide what actions we will take in the year to come to improve ourselves. Some people pledge to do great things for others or improve themselves in a meaningful way when they make a New Year’s Resolution. Other people (most people) make a half-hearted promise to do social media marketing university something that they have been avoiding (like losing weight or washing more dishes) and usually forget about it by mid-March. I am not going to lie; I most often fall into the second category. At the end of each year I sigh and pick some tedious goal for myself without really taking it seriously or putting much thought into it. Still, there is something to be said for making the year to come a better one and both individuals and companies should think hard about what their New Year’s Resolutions will be. There are several common social media faux-pas that seem to occur in organizations year after year. Everyone knows that they shouldn’t be doing them but they continue to none the less. So, in an effort to improve the world of social media marketing I have come up with some resolutions that companies should be sure to stick to in 2012.The first is; one message does not suit all social networks. The temptation to blast one message over all social media channels is strong and is made especially easy through technology like Hootsuite and Tweetdeck. Many companies do this and it is really in bad form because every social network has a different audience and is suited to a different form of communication. For example, Twitter lends itself to short and sweet informational messages while Facebook is much better for sparking conversations and upholding a dialogue with consumers. what is social media marketing means that if you want to share an interesting/relevant link with your audience Twitter is a great platform but on Facebook it is a little lackluster and can come off as lazy. If you do not have the time or resources to devote to multiple social media accounts there is a better solution; don’t have them.

The Trend: Segmentation, Personalization, and Targeting

In 2015 personalization will graduate from buzzword to best practice. Those working towards one-to-one marketing in 2014 were able to "to increase the number of sales, lower the costs of operation, inspire users to stay longer on their websites and foster customer satisfaction." Inbound Now Accordingly, more social media marketing jobs companies will be jumping on the personalization train this year. Next stop, testing personalized content! Now that an increasing number of corporations (read: competition) will be serving relevant content to their visitors, the race is on to serve the most relevant content to each segment of visitors.2015 is the ideal time to get ahead of the curve and come up with multiple content options for each segment of visitors and test these experiences to drive conversion and revenue. Personalized content provides the best value and user experience to your customers, as well as the greatest opportunity to knockout your competitors! 2015 is the ideal time to get ahead of the curve and come up with multiple content options for each segment of visitors and test these experiences to drive conversion and revenue. Personalized content provides the best value and user experience to your customers, as well as the greatest opportunity to knockout your competitors! Be sure to use your valuable in-session data wisely this year. It can help you define your visitors’ needs and prioritize a personalization strategy. For example, logged in visitors already understand your brand and are on your site for a reason, while new or logged out visitors may require a value proposition and more social media and marketing persuasion to complete the desired action.

Reuse old content

You spend hours writing an article or finding interesting articles to share social media marketing agency then you tweet about it once. The time-value equation doesn’t quite add up does it? There is nothing wrong with sharing the same content more than once – especially on Twitter - because the feed moves on so quickly. But keep in mind that this strategy works best with “evergreen” content. This blog is an example of evergreen content because it doesn’t just have a one-time use, it can be useful over and over again for anyone who finds it.Your reused content might not be as popular the second, third, or fourth time you share it on social media, but it will still get hits. Over time these can add to a substantial amount of new leads, conversions and paying customers. Going back to my second point, sharing content from other people is a great way to help your customers and build credibility. But sitting on the internet for hours every day trying to find said content is another time sapper. Luckily you can get it done for you. Try sites like Triberr, Swayy and Scoopit as these are all great for finding social media marketing company relevant content fast.When it comes to actually writing the content, it’s good to weigh up the pros and cons of writing yourself versus having a trusted writer on hand to help. If it takes you a day to write an article, working with a writer who could do it in an hour could pay dividends. It could be someone on staff who can write well or a trusted freelancer who can deliver high-quality work when you need it most.