Time to Think of Your New Years Resolutions for Your Business

Right now most businesses are winding down for the Christmas but you are thinking ahead to the New Year. New Year resolutions social media marketing service are great to make changes and to implement refreshing and exciting ideas to boost your business in 2016. So, whether you need to be more efficient, keep up with the latest technology or develop innovative ways to find and retain new customers, New Year’s resolutions can push you to create a plan to achieve your 2016 resolutions. Your Top 5 New Year Resolutions Mobile Ready Website. Google are pushing everyone to have a site that is viewable on any screen size, anywhere, at any time. Your businesses and services benefit from begin accessible on any device 24/7 because customers can shop and making bookings 24/7. Be responsive to customer demands, make your website mobile ready. SEO stands for search engine optimisation. Basically, it ensures your website is visible to search engines like Google, Yahoo and Bing. Google are the most frequently used search engine. They are constantly updating their algorithm so updating your SEO is important. Google make these updates in order provide a more accurate list of results in response to the user search words. To stay on top ask us to help you improve your SEO.When it comes to writing for your website, brochure, flyer etc. does your content accurately reflects what your business is about and who you are? Content is powerful. It shapes the image of your business in the readers mind. It should carry your brand message and relate information quickly to your customers. If it is inconsistent or there are grammar mistakes, it will put off customers from approaching your business.Everything you say and everything you do.Have you invested in your branding? Branding elements social media as a marketing tool are used to identify and separation your business from competition. Branding elements like your logo slogan, print and online marketing material carry your core values and company message. Brand elements need to be professionally designed to be compelling and when used correctly gain customer trust and loyalty.

The Ultimate 2015 Resolution List For Social Media Marketers

After leaving the land of wrapping paper, turkey, reindeer antler headbands social media marketing conference and tinsel, it’s time to look forward to 2015. We did (in a moment of madness) consider putting together 2015 social media resolutions for the new year. Although we’re pretty sure it would be 2016 by the time anyone finished reading it – and we’d surely develop more than a few grey hairs simply putting it together. Instead we’ve put together 20 resolutions for better social media marketing in the new year, as well as 15 personal productivity and career boosting resolutions. Although 35 resolutions might be challenging for even the best of us to handle, just picking one or two (and sticking to them) will make for a better year ahead. Ready? Here we go…Have A Defined Social Media Plan For Your Campaigns If your social strategy has been a continuous stream of hit n’ hope, 2015 is the year that should stop. Think about what you’re doing, why you’re doing it, and how to optimize it. Don’t know where to start? Our checklist for social media campaign planning is a great place. Or if you have great campaign ideas but need to get budget approval and sign off from your manager, this simple 10 step guide to pitching your social media campaign to your CMO will help you on your way. If you make any resolution in the new year, make it a commitment to social media campaign planning. Taco Bell made a bold move this year when they embarked on a social media blackout across all channels with the release of their latest product. They had one clear objective, cut through the clutter and drive downloads of their new mobile app.Taco Bell’s Instagram, Facebook, Twitter and Snapchat feeds appeared erased with only one messaging showing… “Taco Bell isn’t here, it’s #onlyontheapp’. It was a bold move for sure. But it worked. 75 percent of Taco Bell’s 6,000 stores in the US had received mobile orders within 24 hours! Although the fast food chain’s social media marketing pricing blackout was short-lived, the results lasted with thousands of app downloads. While you don’t have to embark on a social media blackout, consider being more bold with your social media marketing campaigns to cut through the clutter.

Take advantage of targeting options (and don’t be afraid to test new ones!).

One of the great things about the growth of paid effective social media marketing advertising is that it has driven companies like Facebook and Twitter to compete against each other for your advertising dollars. In the heat of competition, they are forced to continuously push the limits of their platform offerings. A large benefit we reap are improved targeting features that allow us to operate a campaign more efficiently. If you continue to implement broad, overused targeting options, you will end up competing against thousands of advertisers, paying a higher price and seeing poor results. Get granular with targeting and test new audiences. Don’t be afraid to try new targeting options such as Twitter event targeting and Facebook seasonal targeting if the parameters align with your campaign strategy. If a new audience does not perform after a set amount of time, you can always turn it off and reallocate the remaining budget elsewhere.Never lose sight of your campaign objectives. THIS IS THE BIG ONE! There is a tendency to overlook paid social in the media planning process or to downplay its reach and underestimate the effect it can have on overall objectives. Paid social media has proven to be effective for digital campaigns, so it’s time to stop underestimating it. Brand awareness is crucial for any company, but the use of social media does not need to end there. Whether your objective is brand awareness, driving website traffic or lead generation, make sure you set up every aspect of the campaign with this objective in mind. That begins with choosing a platform that can allow you to reach this objective with the targeting options and ad formats available. Most importantly, take full advantage of the data available through social platforms to track performance and optimize regularly throughout its duration. Of course, this is just the tip of the social iceberg. New Year’s Resolutions are always social media marketing blog harder to attain than expected, but I challenge marketers to strive for these five in 2016. Social media is not slowing down anytime soon so why not get onboard and benefit from all that these platforms have to offer?