SOCIAL MEDIA: YOUR BUSINESS NEW YEARS RESOLUTION

Whereas most people will make resolutions to go to the gym or lose weight this upcoming year, social media marketing courses will be making different resolutions. fishbat shares eight New Year’s resolutions your business needs to make for 2016:Take a look at what happened for your business on social in 2015. Assess what worked, what didn’t work, and how you can optimize your strategy going forward.Come up with daily, weekly, monthly, and yearly goals for your social media efforts, and identify ways to meet them all. Define how you can go about achieving your goals and implement the strategy as soon as possible.Tracking and measuring your results is a vital part of your strategy because it will teach you what works best and what doesn’t. If you haven’t already, sign up for social media management programs and tools, take the necessary educational courses, and familiarize yourself with social media analytics.Keep the momentum going! If you ask for volunteers and donations via social media, you should also thank your supporters via social media. Meeting your supporters where they are helps increase their donor experience. Looking for more ideas on maintaining your social media momentum? Check out our whitepaper on “Driving Your Mission with Social Media.”Reaching millennials is a trending challenge for nonprofits, not to mention engaging them to volunteer or donate. We recommend meeting your younger supporters where they are—on their phones! BidPal Text2Give® allows any individual to social media marketing b2b donate any dollar amount from a mobile device. Millennials won’t need directions! Simply share your unique Text2Give® keyword and 6-digit number.

Content Marketing New Year’s Resolutions To Make This Year

The new year is approaching, and it’s time to start thinking about your New Year’s resolutions. You might generally center them around things like working out more often or eating a healthier diet, but maybe you should try setting a few New Year’s resolutions in regards to your content social media marketing for small business strategy instead. Just make sure that you don’t give up on them before January is over!If you’re like many blog owners, you might find yourself slacking off on your blog posts every now and then. Even though it can be challenging to post on your blog even just once a week, you really should post at least that often if you want to keep people engaged and coming back.Posting less often or skipping a week every now and then might not seem like a big deal, but the truth is that not being reliable about your blog posts can let down your readers and encourage them not to come back. Eventually, they’ll get tired of coming to your blog and not seeing anything new, so they’ll stop checking as frequently. One day, the same readers that you have now might stop checking altogether. Education is invaluable at any age and taking the time to learn something new does not always require an investment! For example, attend one webinar each week on social media marketing job description a topic relevant to your nonprofit. BidPal hosts webinars frequently, sign up to receive BidPal webinar alerts and check out our current webinar library!It’s tough to get in the habit of posting more often, but once you get used to it, it’ll be much like getting into the habit of working out — you’ll do it without thinking about it, and you’ll really miss it when you don’t do it.

Don’t make it look like you got Photoshop for Christmas

In an increasingly more visual web, beautiful design and graphics are helping marketers and brands to increase their engagement, and overall quality of posts. In a analyzation of post engagement from marketing and social media it was found that 87% of engagement came from social media posts that had photos – that’s nearly ALL engagement coming from photo posts! Now, before you rush over to PicMonkey to whip out some cute image of a cat with your company’s logo on it, take a minute to remember what really matters. Simply having a visual Facebook or Twitter post can actually hurt you rather than help you if it’s a low quality image or poorly done graphic that was created in haste. This year, commit to quality over quantity of posts, and only put out graphics that you’d be proud to have your name on. If needed, hire a graphic designer to help you create your posts and steer you in the right direction and maintain a consistent brand image across all your platforms.Whether it’s publishing a new type of post, creating infographics, or posting more often, don’t be afraid to change up your previous strategy! Although it can be intimidating, change social media marketing salary can oftentimes be a great thing.Do you currently link to other brand’s websites, links, or articles? Start creating your own posts and directing traffic to your own site. Increased traffic potentially leads to more sales.