Social Customer Care New Year’s Resolutions For 2016

As 2015 draws to a close, people are social media marketing b2b not only reflecting on the past year, they have started looking to the future. They’ve started creating 2016 to-do lists, finalizing their budgets for the upcoming year, and anticipating the trends for the new year in the hopes of having a leg up on competition. We’re excited to welcome the New Year too! But before you go off to your families and friends to celebrate the holidays, plan what your strategy will be for next year. To help, we’ve compiled a list of top customer care team resolutions for 2016 to inspire you to create your own. Don’t Put All Your Eggs in One (Twitter) Basket. In the early days, Twitter was king of social customer care. Recently, we’ve noticed more and more companies starting to focus on other channels too. Multichannel customers value one-on-one conversations and prefer to be helped out through the channel of their choice. While it’s really important to be really good at one thing (instead of doing an okay job on other channels), for 2016, decide to broaden your horizon, take the plunge, and take on customer care through other social channels. You can no longer just provide the service you yourself are comfortable with– you need to bring your A game. Make Customer Feedback Really Meaningful. Now that you’re starting to get social customer care right, it’s time to really start differentiating yourself. Good social customer service is great, but taking it to the next level and delivering on a superior customer experience is even better. So what does this mean for your business? Close the loop with your customers! Use the valuable customer feedback you gather through social to anticipate your customers’ wants and needs. Instead of trying to win the hearts of your customers each conversation social media marketing for small business at a time, make sure you can gain a real competitive advantage by understanding the customer journey. Become Truly Customer-Obsessed (Even If You Think You Already Are). In 2016, instead of focussing on vanity metrics, focus on the KPIs and analytics that really matter, and discover and resolve underlying issues your customers are struggling with. Create useful dashboards, send out tailored reports across the board, and host frequent meetings with other departments to share knowledge within the team. Instead of claiming you’re a customer-centric organization, actually be one.

Start Blogging to Establish Authority

Start building your Internet reputation with blogging. Let’s say, the earlier you start - the better. It will open new doors for you and you’ll improve your writing. Take into consideration that most of the business communication today happens through e-mail. Having that in mind, it’s critical to help you boost your writing skills. Other benefits include creating your networking circle that will be of use later on in your social media marketing job description career. Just think of it as a way to hire new people. It’s a perfect way to show people why they should be a part of your endeavor. You might be thinking where to start? Which platform to use? Think twice before you set up Medium as your primary blogging platform. Don’t get me wrong, I think Medium is great. Especially when it comes to community and curation aspects that your posts can reach. I’d still prefer starting with your own blogging platform. Primarily, you have a control over the content you produce and SEO. After all, you want your website to get all of that organic traffic. Looking from a long-term angle, you have more possibilities for expansion. Imagine your posts reaches massive social traffic through Medium and you miss your chance to engage with all those readers through email opt-ins you can have on your own blogging platform compared to Medium where you can't. The first option leaves you with e-mail addresses, and potential 50 customers and the second option leaves you empty handed. In this case, Medium gets the most of the benefits. Besides, think about building email lists through Medium. No customizing possibilities within Medium. And you might need them. Maybe not now, but later on. My content Will Be More Personalized According to a study by Janrain, twenty-five percent of adults would be willing to give up chocolate for a month to receive content tailored to their needs and tastes. And that’s just the beginning, twenty-one percent of consumers would change their mobile or smart phone for a day to receive personalized content. Seventeen percent would use only a landline phone for a week and thirteen percent would give up sex for a month. Can you believe that?! What does this tell you? People are buried with irrelevant content not tailored to their needs and marketers are slow in providing the right content at the right time to the right audiences. Starting a new chapter in 2016, you might think of creating more relevant content for your visitors. Whatever you’re doing or working on marketing and social media think of the person you’re writing for. Don’t write a thing, before you define your target audience. Different segments of visitors should be served with different content. Try writing about things your audience is interested in. If your audience is interested in content marketing and they download the awesome ebook you’ve created - send them the new content offer with more in-depth information. It's simple as that.

Should a ‘social media clean-up’ be your new year’s resolution?

If you’ve decided that finding a new and improved role in your chosen social media marketing salary creative industry is your new year’s resolution, we salute you! The start of the calendar year often marks the end of the ‘quiet season’ when it comes to recruitment activity in marketing jobs and digital marketing jobs, and so once your CV is in order you’ve already won half of the battle. However, a top-notch CV could count for nothing if you neglect to make sure that your social media presence paints the best possible picture of yourself – both professionally and socially. You may have spent hours on your LinkedIn profile – after all, this is the only social media network that a potential employer will be interested in, right? Wrong! In the modern employment marketplace, more and more hiring personnel are taking a look at your activity on Facebook and Twitter, particularly to make sure your character traits will not land your employer in hot water further down the line. If your LinkedIn personality (all achievements and professional motivation) is let down by a cringeworthy Facebook image of whatever you got up to on Boxing Day, or an expletive-laden tweet sent in anger during last week’s Arsenal home game, at the very least it will start to sow some seeds of doubt in the mind of whoever is thinking about progressing your job application to the next stage. You may be reading this and thinking that it is all irrelevant because you have everything set as ‘private’ or ‘friends only’. However, when you decide to change your Facebook global privacy settings it will social media marketing statistics usually leave anything before this time as ‘public’ – this is why some manual spring cleaning of your Facebook profile may be necessary. As a keen candidate, you need to do everything in your power to stand out when a recruiter has a mountain of CVs for the same role, but under no circumstances will you want to stand out for the wrong reasons. On the other hand, if your personal social media presence is all about showcasing your levels of creativity and all-round character, you really have nothing to fear!