Wednesday, 13 January 2016

Social Media New Year's Resolutions Every Business Should Make For 2016

Perform a thorough review of your social media marketing classes efforts from this past year. Take a look at what happened for your business on social in 2015. Assess what worked, what didn't work, and how you can optimize your strategy going forward. 2. Set goals, and work hard to achieve them. Come up with daily, weekly, monthly, and yearly goals for your social media efforts, and identify ways to meet them all. Define how you can go about achieving your goals and implement the strategy as soon as possible. 3. Become an expert on social analytics. Tracking and measuring your results is a vital part of your strategy because it will teach you what works best and what doesn't. If you haven't already, sign up for social media management programs and tools, take the necessary educational courses, and familiarize yourself with social media analytics. 4. Try something new! Whether it's publishing a new type of post, creating infographics, or posting more often, don't be afraid to change up your previous strategy! Although it can be intimidating, change can oftentimes be a great thing. 5. Curate and create as much original content as possible. Do you currently link to other brand's websites, links, or articles? Start creating your own posts and directing traffic to your own site. Increased traffic potentially leads to more sales. 6. Share and expand! Utilize as many appropriate social platforms for your business as possible to increase your reach and better connect with your community. Expanding your horizons can result in meeting new clients and gaining new fans and followers.7. Build more relationships with your target audience. Reach out to current and potential customers. Engage with their posts on your profiles. Connecting with your target audience is a great way to establish trust and credibility, and keep social media marketing news your customers coming back. 8. Go above and beyond this year. Resolve to outperform yourself in the upcoming year. Put in the extra effort to do more (and do better!) than you did last year. We promise it'll do more good than harm. fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
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New Year’s Resolutions For Social Media Marketers

As 2015 comes to a close and end-of-year reports start flooding in, it’s time for us all to reflect on our accomplishments over the past year and social media marketing network start to plan for the future. It’s certainly been a big year for social media, but we can only assume that 2016 will come with even greater challenges and surprises. Bring them on! No matter how good your performance was this year, there’s always room to improve. Ring in the New Year with these resolutions that all social media marketers can use to make an even bigger impact in 2016. Set growth targets and come up with a plan to reach them. Take this opportunity to look at how your social media profiles have grown over the past year and set new goals for 2016. It’s great to be ambitious, but remember that your growth won’t change radically unless you commit to the proper planning and execution. Be prepared to put in the work.You can start by using Locowise’s predicted growth analysis to view your projected numbers for next year given that your practices remain the same. Using these figures as a reference, formulate growth goals and devise clear strategies to meet your targets. Follow through with your plans and keep an eye on the data so you can adjust them as you go.Improve customer support and response timeDespite being one of the best ways to deal directly with consumers, customer support via social media is an area where most marketing through social media brands are still sorely lacking. There are plenty of ways we can all improve. Why not start now?For some, it will mean starting up the conversation in the first place – a shocking number of businesses don’t even allow followers to publish posts on their pages. 2016 can be the year that you give your fans a voice. For others, it will mean reducing your response time and making sure every query is addressed. Wherever you stand, start making this more of a priority and your consumers will thank you for it.

SECRETS OF PEOPLE WHO KEEP THEIR NEW YEAR'S RESOLUTIONS

THEY KEEP RESOLUTIONS TOP OF MIND ALL YEAR. Kenneth Flornes, real estate expert, keeps a board in his office with his goals for social media marketing certification the year and looks at it every day. He also puts key milestone dates in his calendar to track his progress. "Saying them is one thing. Having them in front of you and then leveraging technology to remind you is key to accomplishing goals," he says. THEY MAKE IT INTO A DAILY HABIT Katie Fang, founder and CEO of SchooLinks says keeping a resolution means making it a habit. "Do the activity every day," says Fang, who made a resolution to read about business, leadership, and growth every evening. "After a week or two, it will naturally become part of your day-to-day schedule." THEY DON'T MAKE RESOLUTIONS ABOUT THINGS THEY "SHOULD" DO Forget making a resolution because it seems like the right thing to do. Fang says your resolution should be something you are passionate about, otherwise you will lose interest. "I truly feel reading shows me a new perspective, keeps me driven in what I do for a living, and sparks new ideas," says Fang, highlighting how her mindset has helped her to keep her resolution. THEY MAKE SURE OTHERS WILL HOLD THEM ACCOUNTABLE.Leon Rbibo, president of the Pearl Source intentionally tells coworkers, family, and friends about the promises he makes to himself and his business. "If the resolution is to eat healthier, I let everyone know I’m on a diet," he says. "I find I’m much more likely to stick to my game plan if I have to answer [to] other people." Since it’s easy to cheat yourself of your resolutions, allowing your mind to come up with excuses to get out of doing them, Rbibo finds making his resolutions social media marketing consultant public knowledge means he’s less likely to avoid them. "If my goal is to invest more in our social media marketing program, I add it to the agenda of each weekly staff meeting. This way, I can’t really put it off without people realizing," he says.

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