New Year’s resolutions to boost your social media productivity in 2015

Since the New Year is all about fresh starts and resolutions, I want to focus on some Social Media resolutions that will help you to increase your productivity in 2015. By using online tools you can schedule posts for the most convenient time, without having to sit at your computer and physically press the “publish” button. Not only that, social media management tools make it easy to share content in more than one place, and they’re packed with analytics that can help you figure out what’s working for your business.Both Buffer and Hootsuite offer an easy way to manage your social media engagement. Buffer, for example, helps you find and schedule interesting online content; Hootsuite allows you to manage all your social media accounts in one place.Sharing is simply huge. Facebook, Twitter and LinkedIn newsfeeds are all filled with content that people and brands are constantly sharing. But no-one is sharing for the sake of it – whether you are a small business or a global brand, sharing is intended to build credibility, engage and increase an audience.Before now, if you shared an interesting article from Huffington Post, for example, it wouldn’t allow you to push your own message. At most, a share might increase your credibility by association but that’s about it.Now tweet about that same article using an Openr link and your followers marketing by social media will see the article you shared, but also your own personal message and a call-to-action driving traffic back to your website.This approach might seem a little low-tech for some people, but the reason it has been around for so long is because it works. You can experiment with different timeframes, but the favoured approach of many is called the Pomodoro Technique — named after the kitchen timer that looks like a tomato.If you’re not careful, social media can suck up a lot of time; but there are many ways to work smarter, not harder with all things social.

New Year's Resolutions for Online Marketers

As we accelerate into a New Year and social media marketing strategize for what's ahead, there is plenty of chatter about the outlook for digital marketing in 2015. We've filtered through our pick of proposed “Trends for 2015” and whittled down the selection to 3 online marketing trends that will impact testing strategies this year. There has been more written about 2015 digital marketing trends than anyone could ever want or need. It’s important to keep abreast of the patterns and predictions in your industry, but not all trends are created equal. Trends are only as good as the insights you glean from them, that’s why we’ve come up with a corresponding resolution for each trend to bring to your work, your team or your organization this year. The Trend: Mobile & Tablets To absolutely no one's surprise, mobile and tablet device usage is projected to continue taking over the world in 2015. Mobile optimization lands at the top of Forbes' "Top 7 Online Marketing Trends That Will Dominate 2015" list, and here at Maxymiser, we couldn't agree more. According to "As of 2013, worldwide mobile phone internet user penetration was 73.4 percent. In 2017,…more than 90 percent of internet users will access online content through their phones." Given this projection, there is no better time to begin optimizing mobile sites through aggressive A/B and multivariate testing. Optimize mobile sites and apps to increase mobile conversion rates and meet the performance of your desktop site. Desktop site design provides the social media marketing strategy luxury of space to present all content to your visitors, while the size of mobile/tablet devices is more restricting. Marketers planning on optimizing for mobile must take the difference in device real estate seriously and test the content that is necessary for visitors browsing on mobile.

Are you going to be more responsive?

Throughout 2014, will you try to respond to a greater deal of comments on your Facebook page, or mentions on your Twitter profile? Whether they’re positive or negative comments, increasing your responsiveness on your social media profiles social media marketing plan could be extremely beneficial for your business. Your audience will appreciate the fact that you are constantly contactable on your social media profiles and therefore may be more willing to interact on them. And after all, interaction is vital in helping the size of your audience to increase.Happy New Year! The fifty6 team hope you have had a brilliant Christmas and New Year break! Now that we’re at the beginning of 2014, it would be appropriate for you to highlight some goals and targets that you want your business to achieve in 2014 in terms of social media. No doubt you’ve got your own personal New Year’s resolution, so why not come up with some for different aspects of your business – your Social Media New Year’s resolution. If you’re struggling to come up with ideas for your social media resolution, you’re in luck, because below, I’ve come up with a few points related to your businesses social media profile, that you could aim to improve in 2014.Major corporations saw big returns on their 2014 social media marketing services, as a result, social media marketing and paid advertising will continue to trend upward in 2015. When businesses drive traffic to their sites via social media, they must optimize content for this specific group of visitors. That’s how you translate clicks to your site from Facebook into loyal customers (and revenue!).