Business New Year’s Resolutions: Evolve your marketing strategies

Entrepreneur Chris Castillo tells a story: While waiting for a physiotherapist’s appointment for foot pain recently, he pulled out his phone social media marketing certification and started doing his own research. After the therapist instructed him on his exercises, Castillo asked about the ones he’d read on his phone. The physiotherapist agreed he should do those too. The age of global trade requires training a new kind of salesperson. It’s a parable for the fast-changing reality of sales. Smartphone-toting shoppers are educated like never before and far less dependent on a sales rep to tell them what they need. One recent study suggested buyers have already made 57% of a purchase decision before they even contact a supplier. “We’re used to a certain way of selling that’s more traditional, top-down, ‘I’m more educated than you are.’ But now it’s totally changed,” says Castillo. Small businesses need to alter their mindsets to become more like coaches or consultants, helping buyers understand the vast array of information before them. Digital marketing, such as search advertising and social media, are also invaluable, Castillo says. After personal referrals, it’s become his second-best source of new customers for his auto shop. But don’t ditch the sales reps just yet. Entrepreneur and consultant Tim Rudkins says while buyers do a lot of research online, they’re also busy and inundated with information. “They often buy from someone who happens to be knocking on their door that day,” Rudkins says. “Sales reps who stay in contact tend to get more sales. But reps have to do more for the buyer—including giving more information and help than before.” In 2016 welcome Google's Primer (if you already haven't :)). Primer is a free mobile app that delivers social media marketing consultant bite-size marketing lessons that you can read whenever and wherever you have 5 minutes free. I just love it because of its simplicity and top quality user experience. Primer covers all the basics you should be familiar with when it comes to digital marketing in four major areas you can choose from: Advertising,

SEI Survey Reveals Financial Advisors' Top 2016 New Year's Resolutions

Fostering growth will be top-of-mind for financial advisors social media marketing ideas in 2016, according to a recent report from SEI (NASDAQ: SEIC). The SEI survey gathered responses from 484 financial advisors, who ranked their top New Year’s resolutions within three main areas – investment strategies, technologies and practice management. Advisors’ top three priorities for 2016 were implementing goals-based investing, applying technology to increase workflows and efficiencies in their practices, and increasing client referrals. Despite being heavily discussed topics in 2015, only 20 percent of advisors resolved to implement additional front-end/robo-advisor technology, and the same percentage said they would plan to expand their understanding of the impending Department of Labor’s fiduciary rule, which could significantly impact their businesses. “Not surprisingly, advisors are focused on growing their businesses in 2016 and are particularly committed to helping clients grow their assets,” said John Anderson, Managing Director and Head of Practice Management Services for the SEI Advisor Network. “However, it remains important to stay on top of ongoing market volatility and regulation, as they can potentially impact the way advisors counsel their clients and can detract focus from clients’ personal goals.” Goals-Based Investment Strategy. Interestingly, 80 percent of advisors resolve to make enhancements to their businesses by exploring managed volatility investment strategies, which more effectively weather ups and downs in the markets. However, when asked to rank the resolutions in priority order for 2016, the number one investment-enhancement priority for advisors is to implement a goals-based approach to investing for social media marketing packages their clients. “True goals-based investing is setting goals and tracking against them, which helps redefine how a client measures success. It moves away from traditional benchmarks and towards a more meaningful one – progress toward specific client goals,” said Anderson. “In 2016, advisors will be focused on ways to keep existing clients happier by implementing longer-term, client-specific goals, rather than setting goals depending on the market, which will continue to fluctuate.” Even though most advisors responded that “explore managed volatility investment strategies” is in their top three New Year’s resolutions, it is only a second priority for advisors in 2016, followed by implementing more tactical or dynamic investment options for clients.

How Canva Saved Christmas

End of the year is always hectic. There’s not much time to play and design stunning social media marketing proposal posts, graphics, posters, Christmas cards, infographics, design event invitations or even create beautiful visual CVs (in case you’re in a search for a better job). There’s so much work to be done and in case your team lacks designers or you need to create beautiful visuals very quickly - Canva is the way to go. Canva for work makes it easy to create stunning on-brand marketing materials, presentations and social media graphics for every organization. Canva’s drag and drop editor allows you to design thousands of layouts or easy-to-edit custom templates. Not to mention the Magic Resize Button. Say you make an awesome Facebook post graphic and you need the same one for Twitter but in different dimensions. You’ve guessed right - it’s only one click away.Canva for work is awesome if you have no extra time to play in Photoshop or other more advanced designer programs or simply to use it as a primary tool within your marketing team. It is easily accessible, simple and saves you tons of time.Ever tried listening to a podcast on your way to work? It’s great way to use the time you have while driving on and off work. Pocket Casts is one of the best podcast managers out there. Push notifications and sync systems within the app are reliable and automatic downloads make the experience flawless. Try it out and gather your favorites within one app or web browser. My favorites include Social Media Hour Podcast with Tyler J Anderson and Advanced Selling Podcast with Bill Caskey and Bryan Neale Let us know which ones you like the most.Blab it Out. Live video streaming apps are fast becoming the new social media trend. Have you heard of Blab? For those of you who are not familiar with Blab - it’s the new web and mobile platform that allow users to host and attend video broadcasts conversations, talk shows, discussions or work chats in one place. Why Blab? The platform definitely helps you keep informed when it comes to digital or any other topic you're interested in, plus, it's a great way to connect with influencers within the specific industry on a more personal level. People still talk about Periscope being the live-streaming app of the year, but Blab is definitely the one to keep a close look at. Let’s say you want to include more people in a live conversation on Meerkat or Periscope. Periscope only permits 1 host for each video social media marketing for dummies broadcast, on the contrary, Blab will let you chat with up to 4 people located worldwide. Besides, the option to join a conversation, contribute with questions and interact makes it so much better. Joining is easy, one click away, through your Twitter account.

Social Customer Care New Year’s Resolutions For 2016

As 2015 draws to a close, people are social media marketing b2b not only reflecting on the past year, they have started looking to the future. They’ve started creating 2016 to-do lists, finalizing their budgets for the upcoming year, and anticipating the trends for the new year in the hopes of having a leg up on competition. We’re excited to welcome the New Year too! But before you go off to your families and friends to celebrate the holidays, plan what your strategy will be for next year. To help, we’ve compiled a list of top customer care team resolutions for 2016 to inspire you to create your own. Don’t Put All Your Eggs in One (Twitter) Basket. In the early days, Twitter was king of social customer care. Recently, we’ve noticed more and more companies starting to focus on other channels too. Multichannel customers value one-on-one conversations and prefer to be helped out through the channel of their choice. While it’s really important to be really good at one thing (instead of doing an okay job on other channels), for 2016, decide to broaden your horizon, take the plunge, and take on customer care through other social channels. You can no longer just provide the service you yourself are comfortable with– you need to bring your A game. Make Customer Feedback Really Meaningful. Now that you’re starting to get social customer care right, it’s time to really start differentiating yourself. Good social customer service is great, but taking it to the next level and delivering on a superior customer experience is even better. So what does this mean for your business? Close the loop with your customers! Use the valuable customer feedback you gather through social to anticipate your customers’ wants and needs. Instead of trying to win the hearts of your customers each conversation social media marketing for small business at a time, make sure you can gain a real competitive advantage by understanding the customer journey. Become Truly Customer-Obsessed (Even If You Think You Already Are). In 2016, instead of focussing on vanity metrics, focus on the KPIs and analytics that really matter, and discover and resolve underlying issues your customers are struggling with. Create useful dashboards, send out tailored reports across the board, and host frequent meetings with other departments to share knowledge within the team. Instead of claiming you’re a customer-centric organization, actually be one.

Start Blogging to Establish Authority

Start building your Internet reputation with blogging. Let’s say, the earlier you start - the better. It will open new doors for you and you’ll improve your writing. Take into consideration that most of the business communication today happens through e-mail. Having that in mind, it’s critical to help you boost your writing skills. Other benefits include creating your networking circle that will be of use later on in your social media marketing job description career. Just think of it as a way to hire new people. It’s a perfect way to show people why they should be a part of your endeavor. You might be thinking where to start? Which platform to use? Think twice before you set up Medium as your primary blogging platform. Don’t get me wrong, I think Medium is great. Especially when it comes to community and curation aspects that your posts can reach. I’d still prefer starting with your own blogging platform. Primarily, you have a control over the content you produce and SEO. After all, you want your website to get all of that organic traffic. Looking from a long-term angle, you have more possibilities for expansion. Imagine your posts reaches massive social traffic through Medium and you miss your chance to engage with all those readers through email opt-ins you can have on your own blogging platform compared to Medium where you can't. The first option leaves you with e-mail addresses, and potential 50 customers and the second option leaves you empty handed. In this case, Medium gets the most of the benefits. Besides, think about building email lists through Medium. No customizing possibilities within Medium. And you might need them. Maybe not now, but later on. My content Will Be More Personalized According to a study by Janrain, twenty-five percent of adults would be willing to give up chocolate for a month to receive content tailored to their needs and tastes. And that’s just the beginning, twenty-one percent of consumers would change their mobile or smart phone for a day to receive personalized content. Seventeen percent would use only a landline phone for a week and thirteen percent would give up sex for a month. Can you believe that?! What does this tell you? People are buried with irrelevant content not tailored to their needs and marketers are slow in providing the right content at the right time to the right audiences. Starting a new chapter in 2016, you might think of creating more relevant content for your visitors. Whatever you’re doing or working on marketing and social media think of the person you’re writing for. Don’t write a thing, before you define your target audience. Different segments of visitors should be served with different content. Try writing about things your audience is interested in. If your audience is interested in content marketing and they download the awesome ebook you’ve created - send them the new content offer with more in-depth information. It's simple as that.

Should a ‘social media clean-up’ be your new year’s resolution?

If you’ve decided that finding a new and improved role in your chosen social media marketing salary creative industry is your new year’s resolution, we salute you! The start of the calendar year often marks the end of the ‘quiet season’ when it comes to recruitment activity in marketing jobs and digital marketing jobs, and so once your CV is in order you’ve already won half of the battle. However, a top-notch CV could count for nothing if you neglect to make sure that your social media presence paints the best possible picture of yourself – both professionally and socially. You may have spent hours on your LinkedIn profile – after all, this is the only social media network that a potential employer will be interested in, right? Wrong! In the modern employment marketplace, more and more hiring personnel are taking a look at your activity on Facebook and Twitter, particularly to make sure your character traits will not land your employer in hot water further down the line. If your LinkedIn personality (all achievements and professional motivation) is let down by a cringeworthy Facebook image of whatever you got up to on Boxing Day, or an expletive-laden tweet sent in anger during last week’s Arsenal home game, at the very least it will start to sow some seeds of doubt in the mind of whoever is thinking about progressing your job application to the next stage. You may be reading this and thinking that it is all irrelevant because you have everything set as ‘private’ or ‘friends only’. However, when you decide to change your Facebook global privacy settings it will social media marketing statistics usually leave anything before this time as ‘public’ – this is why some manual spring cleaning of your Facebook profile may be necessary. As a keen candidate, you need to do everything in your power to stand out when a recruiter has a mountain of CVs for the same role, but under no circumstances will you want to stand out for the wrong reasons. On the other hand, if your personal social media presence is all about showcasing your levels of creativity and all-round character, you really have nothing to fear!

Time for Some Healthcare New Year's Resolutions

It’s that time of year for many people to head off for a festive break before social media marketing strategies seeing out the year. It’s a time for reflection – on what has been good and bad about 2015 – and the chance to make pledges to do things better in 2016. Healthcare has seen some real evolution this year. The value of patient engagement has started to be truly recognized by all the other stakeholders to elevate patient centricity above being another buzzword. In addition, the potential for big data to revolutionize management of wellness and disease is also becoming a reality as technology advances and allies with a growing focus on personalized healthcare, shifting everyone’s focus. Patients: become more active in your own health At the vanguard of patient empowerment we are seeing individuals who are tracking their own health using all the tools now available to them. But more than that, they have the confidence to know their voice has at least equal weight versus others in staying healthy and treating any disease. They are no longer passive recipients of medical advice; they are proactive champions of the quantified self and challengers of traditional health system hierarchies. In 2016, more patients should move down this path and engage on even terms with the other stakeholders. It will benefit everyone. - Healthcare providers: accept your role has changed In light of patient empowerment, healthcare providers – doctors, nurses and all others on the front line of medical intervention – should accept that the dynamic of their role has changed. Yes, time is extremely limited; yes, the hours are social media marketing manager long; yes, resources are limited; and yes, there is a great deal of misinformation to contend with. But fighting it will not change the direction of travel. Instead, use your medical expertise and training to help guide patients though their journey and, in doing so, keep learning yourself. Your role is critical so don’t stand still in such as fast-changing environment. -

Learn Something New!

This is another one of those activities that can get pushed aside, but the marketing with social media opportunities are endless, and most of the time you don’t have to leave your desk. Is there a topic that interests you? Research it and take an online course. Many are free – even if they originate in the hallowed halls of Ivy League institutions like Harvard and Yale. Maybe these are too general to be of great value to a business owner? Then try a YouTube search. The first result I got was “Top 500 Free Online College Courses.” There are also online education emporiums like Khan Academy. But keep in mind that learning something new doesn’t necessarily require a formal class. If your neighbor is a Quickbooks expert, why not ask for a brief lesson? Clean Up and Focus Your Data. If you have a mailing list it is absolutely guaranteed to contain some bad addresses and/or emails. These need to be cleaned up, and while it may take some time it’s worth doing. One, you are sending emails to non-existent people, and there really is no point to this practice. And two, you increase the risk of being labeled a spammer. Clean up your list – some will be easy, obvious corrections and some will need to be deleted, but you’re in business to market to people who can actually buy things. Then, segment your list – send targeted messages to sub-groups within your existing list. This personalization does wonders for stats like open rates (14% higher) clicks (58% higher) and unsubscribe requests (9% lower). Manage Your Blog Comment Spam. Chances are, if you have a blog and happen to take a few days off, you will return to a big steaming pile of curious blog remarks about obtaining prescription drugs or how to control your pets. You will also get a few pings from strange websites with titles social media marketing software like “Why I Love Your Blog” or “Premier Power Oxortey.” Controlling comment spam is part diligence, part technology and part gut instinct, as it is not always easy to tell legitimate comments from spam. But it is important. Allowing nonsense remarks or bad links to your blog will ultimately hurt your credibility with readers and could hurt your search rankings.

Be more Social – online that is.

Have you abandoned your how to use social media for marketing followers in the midst of the holiday rush? This year, we’re committed to speaking and listening to our fans! Although we can’t say “‘yes” to everything, we’re going to say it as much as we can. It’s important that we build a good relationship with our fans, and not just continuously promote our products. We’re passionate about what we sell, and that’s what we want to share with our fans.Make no resolutions. Let’s be realistic for once: no one keeps their resolutions. Why not sell exercise equipment in the first week of January, and then snack foods for the rest of the year. Now that’s what we call understanding your customers. :) Join Something The collective wisdom of a group is something you can never experience alone, sitting in your office. There are professional groups all over LinkedIn and other online forums. Use them! All generally welcome new members and all are generous with their knowledge. Best of all, you will open up networking opportunities many magnitudes faster than if you did this through one on one meetings. The old school groups like the Elks, Rotary Club, and Kiwanis can also be very helpful. These folks often have deep roots in their communities, making them great resources for the small business owner. Sure, none of these are glamorous endeavors, but they are all useful and focused on growing your business. Make success your number one resolution social media marketing courses for the new year. Regulators: think beyond medicines Regulatory approval for medical apps and engagement with new technology companies like 23andMe has shown that regulators, such as FDA and EMA, are accepting that controlling use of medicines is just one aspect of their role. Delivering the right outcomes often necessitates a mix of medicine, support and technology. In 2016, the regulators must continue to upskill around being able to assess which interventions will make a difference, traditional medicine or not.

New Year’s Resolutions for 2016 from the PrestaTeam

It’s a new year, which means it’s time to start new habits that will make you a better…well, you. We asked around the office to see what resolutions the Presta Team is making.It seems that as we get older, we make less time for making new friends. So in 2016, we vow to turn off our computers, put down our phones and get out and meet new people! We’re going to join, attend PrestaShop community events, and say “yes” to the nextsocial media marketing world invitation we receive. It’s a great way to practice our social skills and maybe even make some new friends. Who knows? If you try it too, you might just meet your next business partner!Entrepreneurs, let’s just admit it: we’re workaholics. Our drive to solve everyday problems makes us successful at our business. But this year, we’re going to put the problem solving on hold for a bit. We’re hitting the road. Whether it’s taking short cruise or driving the length of Route 66, we’re determined to see another part of the world. Although it may feel like time taken away from our business, we’re going to use it as time to refuel and maybe even come up with some new ideas for the company. Adopt a pet. Having a dog may seem counterintuitive: do you really need more responsibility? But having someone else depend on you also gives you motivation to get your life in order: get up early every morning (forget about sleeping until noon), eat at reasonable meal times, get home at a decent hour…establishing a regular rhythm will help you keep your store on track as well. And best of all, you’ll get plenty of love all day long, which will decrease social media marketing tips stress levels and boost your morale when you’re filling out all your product data sheets! There’s a saying that you can’t teach an old dog new tricks. Well, thank goodness you’re not a dog. :) With such a wide variety of online resources available, it’s easier than ever to learn something new. We suggest learning how to code. Not only will you start to understand what your developer is saying, but you might be able to squash some bugs on your website yourself!

New Year’s Resolutions for Marketing Your Business

We won’t blame you if you don’t make it to the gym that much (or at all) in January. There’s no problem if those inside chores social media marketing tools wait until spring. And we certainly won’t rat on you if the scale tells a sad tale next month. But, there are a few New Year’s Resolutions you need to keep, and these are for your business. The next couple of weeks is a great time to get some work done so you can hit the ground running in 2016.As a small business owner, it is so easy to get caught up in day to day activities. Before you know it, a week has gone by and you’ve basically been doing the marketing equivalent of treading water. You need goals to keep you grounded and focused, but they must be measurable. No cheating on this one – if you can’t prove it on paper then it’s fluff. And your goals must be realistic. They shouldn’t be easy, but don’t set yourself up for failure. Tweet more, hand out more business cards, sponsor an event, hold an open house, and while we have your attention, why not… Let’s face it – if your customers and their friends were all congregating in certain places at certain times of the day, you’d want to take advantage of this information, right? Of course you would. Social media is today’s water cooler – a place where people hang out with each other and talk, often about purchasing decisions or business issues they want to solve. For the marketing social media owner, these represent perfect opportunities to engage with people who are (for example) talking about your industry, a product you make, or a solution that you can provide. Use the available online research to determine which social media platform(s) is best for you, then listen, build relationships, and offer suggestions. Before you know it, you will have a new business pipeline.

NEW YEAR'S BEER RESOLUTIONS FOR 2016

2016 marks the 10 Year Anniversary of Drink Craft Beer. 10 years! It’s been a great ride, and we’ve come a long way. But never fret, we’ve got more to come. When you hit a milestone like this, sometimes it’s nicebenefits of social media marketing to reflect a bit, and it being the New Year and all, I figured it was a perfect time for some New Year’s Resolutions. While these are ostensibly for 2016, in reality these resolutions go farther out than just this year. All in all, let’s get back to the roots with beer, let’s learn to love beer again...let’s drink craft beer! So here we go.And the corollary here is “Order more pints.” There’s only so well you can get to know a beer in a few ounces. I want to get to know fewer beers way better this year. You want to recommend a beer you loved? If you tell me you had a 4 oz of it, and that’s it, I’m not listening to you. A sample is a great place to start. But that’s exactly what it is, a place to start.Also, it’s WAY harder to be social when you and your friends are all buried in sample boards. Buy a round of pints and be social. It’s 2016...you don’t have to worry about going to the best beer bar in town to get a good brew now. So, instead, worry about getting a great group of people together and figure out where you’ll all have fun. If that’s not local craft beer hub, that’s fine. Even run of the mill, mainstream bars have at least one of two decent offerings now. Hell, I was in a generic “Irish Pub” in suburban wasteland Massachusetts and had more than a couple great offerings on tap to choose from. A decent beer with great friends will ALWAYS be a better night than a great beer with lesser friends, or without using social media for marketing friends at all. I love hops, so don’t get me wrong here. I’m not saying to stop drinking IPAs. Far from it. Just, let’s try some other styles, too. There’s a million IPAs already and, by the time I’m done with this sentence, 5 more will have hit the market (*totally made up fact). All I’m saying is, don’t get in a beer rut. Try some other styles. Drink a Gose. Have a good lager. Find a Hefeweizen. Hell, I’d forgotten how good Belgian Wits can be until I had an Allagash White a few months ago. That’s a damn good beer! Let’s try more new stuff in 2016.

A Few New Year’s Resolutions to Promote Better Television

What is social media marketing the arrival of the new year, it’s time to suggest some resolutions for the television industry. Yes, there are programs and creative impulses worth celebrating, but let’s face it, there are also some trends that are less than encouraging, to say the least. This story first appeared in the January 05, 2016 issue of Variety. Subscribe today. Casting blandness. Too many shows, especially on broadcast, are casting for looks, not for presence, skill or charisma. The result is an interchangeable array of bland faces, especially among guys. (There appears to be special fondness for a certain kind of white everydude with dirty-blond hair and stubble.) Of course, forgettable characters are rarely the fault of the performer, but when blah writing meets tame casting, the results are snore-inducing. TV providers need to take chances on actors who have something special to offer — and don’t look like they were churned out by a factory specializing in human knockoffs. Bogged-down dramas. Why are so many cable and streaming dramas running so long? Of course, a show can go past 42 minutes if it really needs to. But in the realm of ambitious TV, too many episodes head toward the 50- or 60-minute mark not because they have to, but because they can. Of course writers shouldn’t feel locked into rigidly enforced running times that hinder great storytelling. But they don’t seem to realize that those extra minutes need to be justified. Long episodes not underpinned by discipline, focus and taut structure often make for draggy seasons — and even promising dramas can devolve into interminable slogs. Missing medics. Why can’t TV make a really good new medical drama? Every year, by-the-numbers doctor dramas stumble down the pike, but despite the explosion of TV production, refreshingly smart, innovative takes on this sturdy genre have been all but impossible to find. True, we’ve also got a couple veteran medical dramas that get the job done, but “House” and “ER” have been off the air for years. How long do we have to wait for a replacement? Serial stumbles. Just a few years ago, serialization was a dirty word in television, in part because it didn’t sell well in syndication. Thanks to the rapid rise of streaming, serialization has become all the rage, but it’s clear that some writers don’t know how to use it well. It can make a good story richer, more exciting and more thematically dense — but too many dramas are aping “Scandal” and “Breaking Bad” without social media marketing jobs the acting, pacing, characterization and overall skill that Shonda Rhimes and Vince Gilligan bring. Without characters to care about, shows begin to feel like bowls of story spaghetti, with strands and subplots leading everywhere and nowhere.

IDEAS FOR YOUR SOCIAL MEDIA NEW YEAR’S RESOLUTION

As 2014 comes to an end, 2015 planning is on its way. Usually everybody is getting their New Year’s resolutions ready; how about having one for your social media and marketing? After all, it’s always helpful to set new goals and priorities. When it comes to resolutions, they’re always meant to bring about improvements, even more acts of kindness. Some ideas for your social media strategy components will hopefully get you thinking about what your resolution(s) for 2015 could be. Content is growing in importance; it is one way brands can cut through the noise and stand out from the competition. Get creative with your content. This could mean integrating new forms of content such as SlideShare presentations, funny videos, podcasts with a specific yearly theme, and customer storymonials as a different way to tell your brand’s story. Make sure your content always offers value and is visually appealing. Community Engagement. Find new ways to engage with your community. Learn from what worked and didn’t in the past year, and test new ideas. What didn’t work you can cross off your list. For what did work, make sure you keep doing it and then ask yourself questions on why you think it worked. Through an analysis of what worked you can better understand what makes your community tick and formulate new ways of engagement. Some people are more engaged when you ask them to answer fun fact questions; others when there is a contest with a prize; and still others enjoy taking surveys to find out a specific personality trait they have (for example, finding out what type of leader they are) or taking surveys to share how they feel towards a product or company. Create Opportunities. With a new year ahead of you, you have full calendar of events and holidays you can create opportunities around to engage your audience and increase visibility (as well as sales). Plan ahead and make a list of specific holidays and events that you can use to organize your content and shares social media marketing agency around. Once you pinpoint the holidays and events, you can start creating social campaigns around them and have those ready for when the time comes. Also, don’t forget trending topics. These you can’t plan ahead, but you can always keep an eye out (for what’s trending in your industry) and adapt your social media shares accordingly.

Cigna Social-Media Campaign Says Forget New Year's Resolutions

Old habits die hard, and so at a time of year when most weight-loss companies social media marketing company and gyms are urging people to clean up their diet and shed holiday pounds, one company is going against the grain. In a social-media campaign by Interpublic Group of Cos.' Hill Holliday that launches this week, health insurer Cigna introduces the New Year's "nonresolution," urging its members to do away with making commitments that mean sacrificing things they love and, rather, make commitments to preserve something that is uniquely them. In other words: Don't change a thing. Says the company on its Facebook page: "Who said New Year's has to be about giving something up? Think about something you never want to change about yourself -- what's already working for you, what makes you happiest." Members are invited to submit their nonresolution; at the end of 2012, Cigna will send it back to see if they've stayed true to themselves.The counterintuitive-ad strategy could become a trend as marketers struggle to find ways to stand out. The approach echoes Patagonia's mailer pegged to the post-Thanksgiving shopping rush that declared in large bold letters "Don't Buy This Jacket." While other companies were advertising their Cyber Monday deals, the outdoor-apparel retailer asked people to "buy less and to reflect before you spend a dime on this jacket or anything else."Although giving back isn’t a must in your social media strategy, it is something that speaks to your values (your values as a person and a business). If there’s one resolution that everyone should make every year, it would be this one. Whether you participate in a fundraiser, decide to give a percentage of your sales to a non-profit or charity organization, or decide to give away products or services to a certain number of people in need; think about social media marketing plan template it as 2015 comes in and do it. You have an entire year of data to learn from that will help you tweak your strategy and improve your social media activity. Don’t let it go to waste! And make the most of 2015 by also giving back to your community. May it be a wonderful 2015 for your social media, business and personal life!

New Year’s Resolutions for Your Nonprofit

It’s the start of a new year, and what better way to start social media marketing the new year off right than with a few resolutions. Even if your nonprofit as a whole did well this past year, there is always room to grow and improve. Give your nonprofit a fresh start in 2016 with these five resolutions! - ADD YOUR NONPROFIT TO A SOCIAL MEDIA PLATFORM .If you haven’t already introduced your nonprofit organization to a social media platform, go ahead and do so! If you have had it in mind but just haven’t had the time to move forward, go through with it. Having your nonprofit on a social media platform can increase your audience and allow you to be more involved with your donors, supporters, and volunteers. But make sure that you stick to the social media platforms that work. REDO THANK YOU’S TO YOUR VOLUNTEERS, DONORS, AND SUPPORTERS. Go over your old thank you’s to your nonprofit’s audience and see if they need a revamp. Make sure they are personalized for each individual audience. Make sure the thank you is warm and genuine. Try to even send out handwritten thank you’s, if it’s possible! A good thank you goes quite a long way. You want to keep everyone engaged and you want to make sure that they keep coming back. INTRODUCE NEW WAYS OF CONTENT STRATEGY. These days in the nonprofit world, content strategy is a must. It’s necessary to have a successful online presence. Blogs are more common now on nonprofit websites, so this year try something different with your blog in terms of content strategy. Your nonprofit’s audience is always interested in what you are doing, so you should use your blog as an outlet. Share compelling and meaningful stories about your nonprofit to keep your current audience captivated and to also increase your audience with social media marketing strategy those interested in your cause. The stories can be about the results that have happened thanks to your donors, volunteers and supporters and they can also be about other problems that you want to solve this coming year. Share your stories through your social media platform as well to boost your audience even more.

Declutter / Clean your Desk (or Workspace area) Every Month

All those piles of papers and folders aren’t going to disappear and get social media marketing plan smaller by themselves. Although to some extent ‘I find order in my own mess’ is true, so much noise around your workspace creates distraction and might lead to you wanting to leave your space more often than not. So, every two weeks or at least once a month, sit down and commit to cleaning your desk…throw out all papers and contracts that are no longer needed, make sure you don’t have food open lying around, organize your office supplies and cables. Your future self will thank you for it. Delegate Tasks. With every leadership position comes the responsibility of delegating. We need to acknowledge that we aren’t capable of doing everything by ourselves, and that if we want to be efficient and the best, we need to collaborate and delegate tasks to everyone in the team. Granted, sometimes it works best if you take full charge of things, but sometimes it’s about a team effort, of realizing who is the best at doing what and constantly helping each other thrive and succeed. Give Feedback (or Ask for It). A few months ago, we shared an article that talked about the employee review process and why some believe that it’s time to make social media marketing companies adjustments to it. Whether or not the time has come to make adjustments to it, keep in mind that feedback is necessary in order to keep improving and reaching the goals we’ve set out to accomplish.Ask clients for feedback, ask supervisors and coworkers, but ask–and if you’re in a position in which you’re the one responsible to give feedback, make sure that you do.

New Years Resolutions for Small Business

The start of a new year can be a perfect time to reflect back social media marketing services on what’s worked for your business, and what can still be improved upon.See the Top 6 New Years Resolutions that a small business can make for more success in 2016.1. Tackle SEO: You have a website. Your website is full of written content. You have no idea if that written content is search engine optimized. Do a quick Google search of your industry, and if your business doesn’t show up on the first page it’s time for you to get help with your SEO. Don’t scare off potential customers with an unprofessional, outdated website. See all the improvements that are possible for your website. 3. Expand your horizons: Ever thought about getting a custom app for your business? An app can boost business through its ability to easily distribute exclusive deals, loyalty rewards, e-catalogues, and more to your customers. Get more followers: The purpose of your business being on social media is to connect with your target market; you should be reaching as many people as possible! Don’t adopt the mindset that it’s ‘good enough’ to simply have a Facebook or Twitter account – if you only have a small number of followers there’s unlikely going to be any return for your efforts. If you’ve had trouble growing your online following organically, consider hiring a pro to optimize your accounts and create fantastic content that will draw in an audience. Take it to a whole new level: Social media doesn’t provide much space for you to share your thoughts, which is why it’s important to have a blog if you want to position social media marketing university yourself as an industry expert. Give yourself enough room to expand on the issues that your customers care about, offer them advice, and share your valuable insight. If you don’t have time to write a blog, you can hire a professional writer to create content based on your ideas. Bonus: a blog can help boost your website’s SEO.

Keeping Your Resolutions with Social Media

It’s that time of year again, when everyone is still diligently (hopefully) sticking to their New Year’s resolutions. It’s hard to maintainhow to start a social media marketing business this commitment even through February, let alone the whole year. Thankfully, social media is to the rescue. If you’re like most people, your New Year’s resolution was related to health and fitness. With all the interconnected gadgets available, 2016 is the year of social fitness. Link up your Fitbit with your devices, share your progress on Facebook, tweet your new running route, and socialize with like-minded dieters. But is all of this socializing and sharing really helping you stay committed? When it comes to certain goals, the answer is yes. People are more likely to stick to their more difficult goals when there’s a sense of accountability to others. If no one in your real-life friend circle is up for training for a 5K, turn to social media to find your support group! You’ll be less likely to eat that donut if you know your dieting peers can see your intake. And if all else fails, you can turn to social media to commiserate with people who just couldn’t hack it with their New Year’s resolutions.If Pink can do it, then anybody can do it. She is fearless and is always an. The flip-side of this, of course, is if people gave up social media then the vaping message may not reach such a wide audience, so let's hope that smokers don’t give them both up at once. If you've already conquered your social media addictions (or happy to revel in them) and decide that giving up cigarettes may be more your style, why not make the switch to vaping instead, using JAC Vapour electronic cigarettes? If you're brand new how to social media marketing to vaping and aren't sure what device might be right for you, why not contact our friendly customer service team or check out our selection of e cigarette starter kits. inspiration. After giving birth to her daughter, she went nude for a photo shoot with PETA.

New Year's Eve Resolutions for Social Media Cleansing

Some great advice here on ditching the desire to "know everything." How often social media marketing 2014 are you caught up in news cycles or updates from friends? Letting go of the desire to constantly be on top of everything isn't easy, but it's a great first step.Deleting exes has never been a problem for me since either I'm more than happy to do it, or I get along with them just fine. Clearing out any negative energy is a great way to start the new year, though.How many stupid apps and services have you signed on to, and now, they have access to your information? Spend a second revoking access to all the spam in your life."During the writing, I was amazed at how much more productive I was without [social media]," says "Public Morals" writer Ed Burns. Imagine how much less stress you would have in your life if you focused on accomplishing the things you should be doing and not on procrastinating or half-assing real work.As this author points out, there's a nice sense of calm in life when you don't have to wake up to club invites, that girl from high school's new baby pics, and pizza rat remixes.Deleting social apps from your mobile device is pretty much the best way to severely reduce social media interaction. No more Instagram while pumping gas or taking a leak."Unfollow" is a very underappreciated word. It is kind of like the mute button for your life. The friendship still best social media marketing exists; you just don't have to listen to it.Jennifer Garner embraces her shape as a mom. I love what she told Ellen on her show: "I am not pregnant, but I have had three kids, and there is a bump." She says it's not going anywhere. Those bumps are great reminders to women that their amazing bodies created beautiful little babies.

NEW YEAR'S RESOLUTIONS IN 2016

Each year, many of us choose to make a resolution, something to give up or to Social Media achieve which will help to improve our life, or general well-being, and each year it can be relied upon for someone to poll the most popular among these.This week, ITV have published their own poll of the most popular New Year's resolutions. Unsurprisingly, giving up smoking ranks highly, but what is remarkable is that it occupies fourth place (on just 7%) below the other stalwarts - losing weight and reducing alcohol consumption. Reducing time spent using social media isn't all that far behind, on 4%.Our own (very unscientific) research also reveals that according to Google, more people are now seeking help giving up Facebook than smoking. Only alcohol currently ranks higher among web searches than the social media giant. Despite giving up smoking continuing to place in the top 10 most popular New Year's resolutions, perhaps the rise of more modern entries suggests that smokers are finding it easier than ever to quit tobacco? We've certainly seen the statistics back this up, with smokers more likely to be successful in staying away from tobacco once they switch to vaping than any recognised form of nicotine replacement therapy. In our ever-increasingly connected world, smokers no longer only have to rely on cessation devices alone. Rather, they can rely on their fellow smokers to offer top tips for quitting. More and more people are spreading the word about switching from smoking to vaping as a better alternative to giving up than using cessation marketing by social media devices, which have only a 7% success rate compared to 84% of JV customers (as revealed in our own polling).Today, New Year puritans are just as likely to look for assistance putting down their status updates than the cigarettes.