New Year’s Resolutions that Will Impact Your Business in 2016

If you think it’s hard to stick to your New Year’s Resolutions, you’re not alone. In fact, a number of goal-tracking apps are cropping up to help keep people on track, whether you want to lose weight or learn a new language. Experts say that you can improve your resolution success social media marketing statistics rate by keeping them small and specific, and by talking about them with others. mWe asked some small business owners and experts to share what they’d like to do differently in the New Year to improve their business. New technologies and opportunities arise every year — and sometimes it can feel overwhelming. Rather than trying to embrace very new trend, success can be found in honing in on one thing that you want to either learn more about or actually put into action.Kim Schott of Schott Cultural Consulting is working with her team to make sure that their clients’ email campaigns are designed with a mobile-first mentality. “A six inch screen is now the standard…not the laptop,” she says. Designing with mobile in mind will deliver you better results in 2016.We learned in our latest customer survey that video streaming is the top new trend that small businesses believe will have the most impact on their marketing in the next couple of years. Lindsay Higgins of Leave it to Lindsay is putting video streaming into action with a realistic goal: recording one video per month featuring a quick marketing tip that her small business clients can watch on the go.Tom Luke of Luke Direct Marketing echoes this sentiment, also resolving to incorporate more video into his social and email marketing efforts. If you’re looking to add video social media marketing classes to your marketing, here are nine ideas for adding video to your email marketing.

The Best New Years Resolutions for Marketers in 2015

2014 was the first time that mobile internet usage overtook desktop usage, and the disparity will only increase top social media marketing companies In 2015. As mobile payment technology and microlocation tools continue to advance, mobile will only become more prominent and important in the future. Are your website and content formatted for mobile? Are they responsive? Do they load quickly? If you answered ‘no’ to any of these things, you have some reason to be concerned about how easily users are able to interact with your brand on mobile devices. 2015 needs to be the year you make your site relevant and ready for mobile use for today’s mobile-content hungry consumers. For more specific tips about making your site more mobile-friendly, check out our post from July here.Rather than excitedly exclaiming, “I’m going to do a blog post 5 times a week and post to social media 6 times a day!” consider setting slightly more realistic goals so that you don’t burn out and find yourself creating a blog post just once a month. Set a goal that’s realistic and stick to it, whether it’s 1 post a week or 1 post a month – stick to it, and make posting regular fresh content a habit rather than an aspiration. By doing so, you’ll find that your readers are more engaged, and your search engine rankings are skyrocketing.Editorial calendars are one of the best things you can do for your web presence, ensuring that the content you produce is balanced, timely, and relevant to your company. There are tons of softwares available for this that are relatively inexpensive, but starting a calendar can be as easy as creating a Google Doc that you share social media marketing training with your team. For best results, plan your content at the beginning of each year by picking topics and events that you want to cover, and later plan specific posts and tweets at the beginning of each week or month. This helps you balance your posting, stay consistent, and cover what really matters.

I Won’t Wait Until the Last Minute to Come Up With Blog Post Ideas

You’re not the only one who has waited until the last minute to come up with a blog post idea. Although some social media marketing news last-minute content ideas can be brilliant, this often isn’t the case. If you come up with something on the fly and write it in a hurry, chances are good that it won’t be as well thought out or as engaging. Since blogs are a balance of quality and quantity, you can’t slack on the quality of your writing. Try keeping a running list of potential blog post ideas at all times so that you’ll have a good pool to draw from, or come up with a content creation calendar so that you’ll know well in advance what you’ll be writing about.Many New Year’s resolutions center around less meat, but it’s important to have more meat when it comes to your blog posts. Quick, short posts can be easy to throw together, and sometimes, short blog posts can be quite interesting or informative. However, short and sweet isn’t always better when it comes to your blog posts. Longer posts that contain more information can be more likely to be read and shared, particularly if you break them up with subheadings and bullet points. Make it your goal to craft blog posts that have a little more substance this coming year, and you won’t regret it.Social media is perfect for promoting your blog posts. Your followers are obviously already interested in what you and your company have to offer, so they are sure to check out your blog posts if you plug them social media marketing network on your social media sites. Plus, people will often be more likely to click the “share” button on their social media pages if they see your posts in their newsfeeds, which means that you can expand the number of people who see your posts.