2013 Social Media Marketing New Year Resolution—Listen more talk less

2012 was a great marketing year; online marketing technologies continued to evolve social media marketing tools it easier to communicate with leads and customers. Social media marketing strategy became a “must have” rather than a “nice to have” as marketing professionals developed connections and saw results. While working on my 2012 marketing report, it was amazing to find how much of an impact that social media had on our website traffic and conversions.As an early social media strategy it is always important to remember content and consistency is king. However, in the process of trying to create a medium that generates great information and at the same time, attracts your target audience, don’t forget to listen. Remember how the most common attribute on the list of most ladies in trying to find the right guy is someone who listens? It is the same for social media marketing. Just like most people want to develop a relationship with someone who doesn’t just do all the talking but also listens, your target market wants the same. With strict company policies in lieu of maintaining a professional outlook, do not be too scared to listen and participate in the conversations with your target audience. Dedicate time for social media listening in 2013 and when you speak you may have a better chance at developing a connection and staying memorable.In 2013 as we dive even deeper into our relationships with our connections through social media, let us marketing social media listen more and talk less. Who knows, we could find our social media marketing headache of trying to find fresh and exciting content all the time to be non-existent.

Why Your New Year’s Resolutions Don’t Mean a Thing

Every time the calendar flips over to a new year, people make lofty goals on how they are going to benefits of social media marketing work out more, read more and talk to friends more. Typically, they are fairly self-centered goals, and that’s perfectly fine. Many nonprofits also make resolutions, which is great, but I just don’t care what your resolution is. What I do care about is you achieving your resolution, especially as it relates to your nonprofit and making the world a better place. These resolutions are important in the nonprofit world, so take the time of this fresh start to consider where you want to be in a year from now. Before you go to social media and declare your intentions for 2015, let’s review how to make your resolution happen this year. What does that look like though? A few years ago I set a resolution that I would run at least two miles on 100 days during the year. That goal contains a task that is specific (running at least two miles) measurable (100 days), achievable (I like to run to stay fit), results-oriented (it would have upped my previous running level) and time-bound (done by the end of the year).When you are setting goals for your organization, don’t slide by with something vague like, “Be better at social media!” Make sure you follow the guidelines and make your resolution SMART.If you are going to commit to something for the new year, plan out how it’s going to work. Hopefully, you’ve already thought using social media for marketing about what you want to do. You need to sit down and figure out how you are going to achieve that goal. If it is a good resolution, it won’t be something you can tackle one day and cross off the list.

Change the style and frequency of your updates?

If you’re struggling to maintain your desired level of engagement and interaction social media marketing strategies on your page and the posts on your page aren’t really working, why not try to change the style of your posts. There are numerous aspects relating to social media posts that could be changed in order to help improve engagement and interaction. You could try changing the formality of your posts and the way they are written. Of course, you do not want to go from one extreme to the other in relation to formality, but slightly changing the way your posts are written could potentially be something worth trying. Primarily though, when it comes to changing the style of your posts, try testing out a variety of ‘chatty’ posts along with your normal posts. It might help to improve engagement. When I say ‘chatty’, I’m suggesting any posts that you think will get people talking. You could also think about changing the frequency and the times of your social media posts. You don’t want to bombard your audience with content, but you need to release enough content to keep people engaged. A noteworthy point – in Facebook insights, you can discover the times at which the greatest number of your audience interact with your page. Ensuring that you’re releasing content at peak times will put you in the best possible stead to increase the interaction and engagement on your social media profile.If you want people to interact with you on your social media page, you need to produce an array of creative content. Creating and using videos on your profile is a great way of capturing the attention of your social media audience and get them to engage. I spoke about social media marketing manager social videos in a blog a while back and they really are an extremely creative way to help improve your social notoriety, and a brilliant way of helping to improve engagement. Discover some more benefits of using social videos by clicking on the ‘social videos’ link.