Things Social Media Professionals Can’t Ignore In 2016

The last year in social media has been insanely busy for professional marketers all around the world. how to do social media marketing you manage any aspect of social media marketing for your brand or your clients, you know how hard it can be to keep pace. If you’re currently stressing about how you’re going to pull your social strategy together for next year or balance the time and resources you do have for social marketing, you’re not alone. Here’s a quick guide of advanced tactics and social media strategies more than 60 expert speakers covered at our recent #SocialPro Conference for social media professionals. We’ve also included highlights of some of this year’s hottest stories here on Marketing Land, and recaps from the event are linked at the bottom of this article. Playing Within The FTC Rules For Social Endorsements. The big story of 2015 is the FTC’s crackdown on disclosure of “sponsored” social media content. In our recent SocialPro keynote preview, Danny Sullivan summarized the top reasons social media marketers need to adhere to FTC guidelines. 2. Advanced Facebook Ad Tactics. New ad formats are rolling out furiously, and it feels like many marketers are constantly playing catch-up on the platform. With recent reports that advertiser budgets continue to rise, particularly for mobile ad spend on Facebook, the challenge is on to capture audience attention and maximize ROI. Yet rising video marketing opportunities on other platforms, including Facebook, Twitter, Instagram, Vine and Snapchat means marketers will continue to tweak their approach to video creation and optimization. Is it time to refresh your efforts, too?At this point, it’s a fact of life for large companies and agencies to have war rooms stacked with social strategists ready to push out crafted social media marketing trends quips, generate GIFs on the fly and drop on-brand messaging during mainstream media and live sporting events. It’s one thing to engage in the conversation around such popular events; it’s another thing to turn a culturally relevant moment into real return. As we learned with Landy Award winner Mophie, it’s not only possible, but profitable. For companies of any size, there are opportunities to make real-time moments happen, and we often see case studies from the brands and agencies seeing social success in real time. Contributors Ben Spiegel of MMI Agency and Chris Kerns of Spredfast will walk us through them.

Decide how often you should post across platforms

Although there are some general rules of thumb on the posting frequency for each social media marketing new york platform, the ultimate posting recipe is different for every account as it often depends on the industry and audience, the type of content you post and of course the platform itself. For example, for Twitter Counter’s Twitter account, we found out that shifting to a once-an-hour, round the clock posting strategy had a positive effect on the overall engagement of our account. Decide what to post and where. Once you have decided on the best frequency and timing recipe for each platform it is time to decide on the type of content to post on each platform. If you have marketing campaigns planned through out the year, you can already start thinking your message, the visuals and the platforms you will want to use. It is important to keep in mind that even though you could essentially post the same content on every medium, its structure and copy need to be adjusted to the specifics of each platform. Write your copy and create your visuals. When writing your social media copy, keep in mind that length matters. Social media scientist, Dan Zarrella suggests that tweets that are 100 to 115 characters long are more likely to be retweeted. On Facebook, posts that are maximum 40 characters long do perform better in terms of engagement, whereas Google+ and LinkedIn call for longer updates. For a quick checklist of what you social media marketing pdf should keep in mind when writing social media copy take a look at this amazing infographic from Quick Sprout. Fill up your social media content calendar. The last step of your social media content strategy is creating a content calendar. This way, you gain an overview of what you are posting on each platform and it is much easier to plan relevant content around important dates such as product releases, holidays and so on.

If Your Resolution Is to Read More

Remember what it’s like to spend all day curled up with a good book? Me neither! But I still need to—and want to—keep social marketing media up with my reading. That’s where an app like ReadMe! can be a lifesaver. The app’s colorized streaming text reduces the amount you have to move your eyes so you can read more quickly. You can amp up the speed if you’re really in a hurry, or slow it down if you want a more relaxing experience. ReadMe! also allows syncing between devices and offline reading, so now there’s no excuse for not getting caught up on that pile of books you’ve been collecting. If Your Resolution Is to Get Up From Your Desk More. It’s great if you love your job so much that you can spend hours absorbed in it. But it’s not great to spend all those hours glued to your chair. Apps like Stand up for Android or Stand Up! for iPhone will make sure that you don’t let being in the zone destroy your health. Both of them let you choose the intervals when you’ll get a “take a break” reminder. However, it’s up to you to decide what you do during that time–maybe a few yoga stretches, a hike up and down the stairs, or just a brisk walk to grab a glass of water. If Your Resolution Is to Start Packing Healthier Lunches. Helping you make meals that are good for you is Yummly’s specialty. The recipe app has a powerful search feature that sifts through top food blogs to find options that’ll satisfy your cravings—but in a healthy way. Bonus! It also serves up gorgeous, full-sized photos of the mouth-watering dishes you’re planning to prepare. Try looking for “quick lunch,” “simple lunch,” or “hot lunch,” and you’ll get a load of social media for marketing delicious recipes you can easily compare and choose from. Even better, you can create shopping lists for each recipe and access or organize them on any device. Oh, and you can use that powerful filter to get recipes that fit your nutritional goals, avoid your allergies, and work with your tastes, or you can add your own favorite dishes to the app so that your “Yums” are always right at your fingertips.